1. Introduction

Palm Beach Aesthetics and Wellness, LLC (d/b/a Beverly Hills Wellness Center & Med Spa) (‘we’, ‘us’, ‘our’) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, store, and safeguard your personal information (including personally identifiable information and, when applicable, protected health information) when you visit our website https://beverlyhillsmedispa.com/ and/or receive our services at our West Palm Beach, Florida facility.

2. Information We Collect

We may collect the following categories of information:
– Contact information: name, mailing address, email address, phone number.
– Demographic information: date of birth, gender, etc.
– Treatment and medical information: your medical history, treatment records, images (including before/after photographs), and other health‑related details.
– Payment and billing information: credit card or other payment method details, transaction history.
– Website usage data: IP address, browser type, operating system, pages visited, time and date of visit, cookies, and other tracking technologies.
– Marketing preferences: your preferences regarding receiving promotional communications via email, SMS, phone, or mail.

3. How We Use Your Information

We use your information for purposes including:
– Providing services and treatments you request.
– Managing appointments and communications.
– Billing, payment processing and collections.
– Tracking and improving our business operations, services, and website experience.
– Marketing and promotional communications (with your consent where required).
– Compliance with legal and regulatory obligations.
– Protecting our rights, property, or safety and those of our clients and the public.

4. Disclosure of Information

We may share your information with:
– Service providers assisting us in operating our business.
– Affiliated professionals for your treatment or referral.
– Third parties when required by law.
– With your authorization (e.g., media release or record disclosures).
– In the event of a merger or acquisition.

5. Protected Health Information / HIPAA

Because we provide health‑related services, your medical and treatment information may constitute ‘protected health information’ under HIPAA or Florida law. If applicable, we maintain a Notice of Privacy Practices and obtain required authorizations.